Ethical shopping with Novica

Photo courtesy of
Photo courtesy of

Unusual post on my site this time, but when I checked out Novica I thought it was worth it. In association with National Geographic, Novica connects you directly with artisans from all over the world.

Novica’s mission? Happy artisans and happy customers. How?

Happy artisans because they have the precious opportunity to “make a success of their craft by building a sustainable business”, and happy customers because they can buy unique handmade products with the feeling of helping boost and promote genuine and authentic handicraft worldwide, the kind of art that is slowly, sadly disappearing.

In Novica’s own words: “We connect artisans to a global marketplace of socially conscious customers”.

So you will have artisans from Guatemala, India, Thailand and many other countries show their craft in this virtual display for you to pick something and have shipped home a piece of their culture and work.

I’ll be honest, it took me a while to order something from Novica’s website, too much choice, too many things and too beautiful, from their gorgeous caftans, to the silk tunics from India, to the sterling silver jewelry from Peru. My first try was in the jewelry department (I love all about earrings, necklaces, bracelets), then I moved on to the clothing section and fell in love with scarves and shawls, before remembering how many I have in my wardrobe. Finally, I landed in the home decor floor, which only recently has become of interest for me. As you know, I’ve been nomadic for quite a while (almost ten years, actually), and I wasn’t really interested in decorating hotel rooms or houses I had rented. But now that it seems I’m making Rome my base for future excursions, decorating my house has become one of the latest passions of mine.

This is how I picked this beautiful Celadon ceramic vase from Thai artist Duangkamol, which goes perfectly with my living room. I’ve placed the order only 3 days ago and already received it (3 days from Thailand to Italy!), so this piece of Thailand is now making my house more beautiful and more mine.

  1. Che sito interessante, da visitare…

  2. Quel site interessant. Je l’ai dèjà visité, il y a vraiment de belles choses. le vase de la photo est adorable

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